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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Thu, 11 Mar 2010 16:00:50 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.myrentalunits.com/product-vendor-reviews/"><rss:title>MyRentalUnits.com Product &amp; Vendor Reviews: RE Management Matters</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/</rss:link><rss:description>Product &amp; Vendor Reviews: RE Management Matters by MyRentalUnits.com</rss:description><dc:language>en-US</dc:language><dc:date>2010-03-11T16:00:50Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2010/2/4/the-social-media-background-verification-for-apartment-renta.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2010/2/2/300-commercial-property-listing-websites.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2010/1/24/right-sized-projector.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2010/1/22/new-landlord-tenant-and-property-management-laws-for-califor.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2010/1/16/nmhc-2010-meeting-tweets.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2010/1/7/augmented-reality-comes-to-an-apartment-marketing-site-near.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2009/11/6/the-kindle-wow-what-great-technology.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2009/11/2/twitter-for-real-estate-twits-v2.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2009/9/21/finest-expert-great-idea-but-can-it-change-industry-practice.html"/><rdf:li rdf:resource="http://www.myrentalunits.com/product-vendor-reviews/2009/9/15/practice-pointer-the-benefits-risks-of-residential-lease-gua.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2010/2/4/the-social-media-background-verification-for-apartment-renta.html"><rss:title>The social media background verification for apartment rentals</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2010/2/4/the-social-media-background-verification-for-apartment-renta.html</rss:link><dc:creator>Merrie Turner Lightner</dc:creator><dc:date>2010-02-04T20:00:20Z</dc:date><dc:subject>Marketing Social Networking for Apartments Twitter apartment rental application application for rent social media</dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 200px;" src="http://www.myrentalunits.com/storage/pictures/find_us_on_facebook_badge1.gif?__SQUARESPACE_CACHEVERSION=1265170445109" alt="" /></span></span><span class="full-image-float-left ssNonEditable"><span><img style="width: 150px;" src="http://www.myrentalunits.com/storage/pictures/follow_bird_us-a.png?__SQUARESPACE_CACHEVERSION=1265170507932" alt="" /></span></span><span class="ssNonEditable full-image-block"><span>&nbsp;</span></span>Most responsible property owners and managers use the three-tier approach of  income, credit and background check to implement a fair and non discriminatory  application protocol.&nbsp;Such application guidelines are well accepted and  generally considered &ldquo;best practice&rdquo; guides for the housing industry.&nbsp;Individual  and company guidelines will vary with risk tolerance levels, such as how many  late payments are acceptable or what income ratio is appropriate.&nbsp;However some  sort of combination of income, credit and background evaluation is the norm when  evaluating a rental application.&nbsp;</p>
<div style="margin: 0in 0in 10pt;"><strong><span style="text-decoration: underline;">The Social Media  Fingerprint</span></strong></div>
<div style="margin: 0in 0in 10pt;">Fast forward to 2010 and personal background  information has now morphed into something more than before &ndash; the social media  fingerprint.&nbsp;&nbsp;Today not only do we have an electronic fingerprint of our credit,  but we have electronic versions of our personalities residing on the Internet.&nbsp;  And they are public for the world to see and judge.&nbsp;&nbsp;How should the property  owners and managers of today deal with this new type of personal  information?</div>
<div style="margin: 0in 0in 10pt;">Today,&nbsp;many employers now include electronic  social media investigations and searches as a routine part of their background  evaluation of a prospective employee.&nbsp;&nbsp;It is only logical that property owners  and landlords should&nbsp;also include some level of social media search for  information about a prospective resident as part of their routine background  verification.&nbsp;However, the prospective resident should be evaluated for their  ability to follow the mandates of the lease and community rules <strong><em>and  no more</em></strong>.&nbsp;</div>
<div style="margin: 0in 0in 10pt;"><span style="text-decoration: underline;"><strong>Limited Scope and  Purpose</strong></span></div>
<div style="margin: 0in 0in 10pt;">It is not the job of the landlord or owner to  make personal judgments or to determine if a prospective resident will &ldquo;fit  in.&rdquo;&nbsp; Whatever that means, that&rsquo;s going too far.&nbsp;A social media or electronic  background review should be limited in scope to obvious &ldquo;red flags&rdquo; such as  inconsistencies in background information revealing potential identity theft  issues, or to obvious behavioral issues suggesting the prospect would be unable  or unwilling to follow the proposed rental agreement.</div>
<div style="margin: 0in 0in 10pt;"><strong><span style="text-decoration: underline;">The Challenge</span></strong></div>
<div style="margin: 0in 0in 10pt;"><em>This is not an easy road to  walk.</em>&nbsp;This is new ground and undoubtedly mistakes will be made.&nbsp;&nbsp;Some  landlords will go too far, using social media information to reject prospective  residents for inappropriate or legally impermissible reasons.&nbsp; Some landlords  will not investigate at all.&nbsp;An inappropriate resident will be approved, engage  in dangerous behavior that was foreseeable, and the landlord will be sued by the  injured party.&nbsp; It will take time, trial and error to get the delicate&nbsp;balance  between unacceptable social media evaluation and social media privacy; if there  is such a thing as social media privacy.</div>
<div style="margin: 0in 0in 10pt;"><span style="text-decoration: underline;"><strong>The Future</strong></span></div>
<div style="margin: 0in 0in 10pt;">Over time, the acceptable guidelines and uses  of social media information will be developed through&nbsp; routine practice and the  Courts.&nbsp;Eventually the government will codify rules and provide some safe  harbors and guidelines, but only after the use of social media to evaluate  prospective residents becomes commonplace.&nbsp;In the interim, we will all struggle  with developing rules that allow us to make reasonable inquiries and good  application decisions, backed by sound business judgment.&nbsp;</div>
<div style="margin: 0in 0in 10pt;"></div>
<div style="margin: 0in 0in 10pt; text-align: center;">__________</div>
<div style="margin: 0in 0in 10pt; text-align: center;"></div>
<div style="margin: 0in 0in 10pt;">Do you have a prospective resident social  media background investigation protocol?&nbsp; Have ideas on what might be  included?&nbsp;If so, please share them through the Comments feature.</div>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2010/2/2/300-commercial-property-listing-websites.html"><rss:title>300 commercial property listing websites</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2010/2/2/300-commercial-property-listing-websites.html</rss:link><dc:creator>Merrie Turner Lightner</dc:creator><dc:date>2010-02-03T04:02:45Z</dc:date><dc:subject>Marketing commercial commercial real estate listing web sites</dc:subject><content:encoded><![CDATA[<p>Commercial listing web sites:</p>
<p>&nbsp;</p>
<p><object id="_ds_9927407" name="_ds_9927407" width="600" height="825" type="application/x-shockwave-flash" data="http://viewer.docstoc.com/"><param name="FlashVars" value="doc_id=9927407&mem_id=1026895&doc_type=pdf&fullscreen=0&allowdownload=1" /><param name="movie" value="http://viewer.docstoc.com/"/><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object><br /><span style="font-size: xx-small;"><a href="http://www.docstoc.com/docs/9927407/300-Best-Commercial-Real-Estate-Property-Listing-Websites">300 Best Commercial Real Estate Property Listing Websites</a> - </span></p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2010/1/24/right-sized-projector.html"><rss:title>Right sized projector</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2010/1/24/right-sized-projector.html</rss:link><dc:creator>MRU Managing Editor</dc:creator><dc:date>2010-01-24T21:33:10Z</dc:date><dc:subject>3M New Tools projector right size tools</dc:subject><content:encoded><![CDATA[<p>Ever need to make a presentation and wish you had a projector that didn&#8217;t require its own box or bag for transportation?&nbsp; Check out the options from 3M.&nbsp; You won&#8217;t believe the power or convenience!</p>
<p>&nbsp;</p>
<p><span class="full-image-float-right ssNonEditable"><span><img style="width: 200px;" src="http://www.myrentalunits.com/storage/pictures/3MPro150.jpeg?__SQUARESPACE_CACHEVERSION=1264369536198" alt="" /></span></span></p>
<blockquote>
<h1><a class="offsite-link-inline" href="http://www.shop3m.com/3m-mpro150.html" target="_blank">3M&trade; MPro150</a></h1>
<strong>Product will be available for shipment by the end of February.</strong><br /><br /><strong>Features and Benefits:</strong> 
<ul class="item_page_bullets">
<li>Hand-held, battery-operated projector</li>
<li>Displays images and videos from computers and many mobile devices</li>
<li>Features 1 GB of on-board memory plus microSD card reader (2 GB card included)</li>
<li>Includes software to read PowerPoint, Word, Excel and Adobe Acrobat files - also compatible with various image, movie and audio files</li>
<li>Project images sizes from 8&#8221; to 50&#8221;</li>
<li>Brightness: 15 lumens in high brightness mode</li>
<li>Built-in speakers (2 x .5 speakers)</li>
<li>Includes international power adapter</li>
</ul>
<li>Battery powered (up to 90 minutes)</li>
</blockquote>
<p>&nbsp;</p>
<p>&nbsp;</p>
<blockquote>
<h1><a class="offsite-link-inline" href="http://www.shop3m.com/78923677138.html?WT.z_xsell=1&amp;WT.z_refSKU=xr006236842" target="_blank">3M&trade; MPro120</a></h1>
<p>&nbsp;</p>
<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 175px;" src="http://www.myrentalunits.com/storage/pictures/3M%20MPro120.jpeg?__SQUARESPACE_CACHEVERSION=1264369509379" alt="" /></span></span></p>
<p>The 3M&trade; MPro120 Pocket Projector is a next-generation handheld, battery-operated projector. Whether you&rsquo;re making an impromptu business presentation or sharing photos with friends, the MPro120 allows you to project images and videos on almost any wall, almost anywhere.<br /><br /><strong>Includes cables, a protective bag, re-chargeable battery, a table-top tripod and a 1 year warranty.</strong><br /><br />Images can be displayed on-the-fly from computers or mobile devices including MP3 players or iPods, smartphones and digital cameras. Project image sizes from 8&rdquo; to 50&rdquo;. Built-in speakers provide sound. The energy-saving LED light lasts 20,000 hours. Best of all, it fits in your pocket!<br /><br />For more information, including device compatibility, video demo and reviews, please visit  <a href="http://www.3mmpro.com/" target="blank"><strong> www.3MMPro.com</strong></a>.<br /><br /><strong>Features and Benefits:</strong></p>
<ul class="item_page_bullets">
<li>Handheld, battery-operated projector</li>
<li>Displays images and videos from computers and many mobile devices</li>
<li>Project images sizes from 8&#8221; to 50&#8221;</li>
<li>Built in speakers (2 x .5 speakers)</li>
<li>Includes international power adapter</li>
<li>Energy-saving LED light last 20,000 hours</li>
<li>Long battery life:  Up to 4 hours</li>
<li>VGA Resolution</li>
<li>Includes cables, protective bag, battery, table-top tripod and 1 year warranty</li>
<li>Energy-saving LED light last 20,000 hours</li>
</ul>
<li>0.98&#8221; H x 4.7&#8221; D x 2.3&#8221; W</li>
<ul class="item_page_bullets">
</ul>
<li>Weight:  5.6 ounces</li>
</blockquote>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2010/1/22/new-landlord-tenant-and-property-management-laws-for-califor.html"><rss:title>New landlord tenant and property management laws for California in 2010</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2010/1/22/new-landlord-tenant-and-property-management-laws-for-califor.html</rss:link><dc:creator>MRU Managing Editor</dc:creator><dc:date>2010-01-23T02:59:35Z</dc:date><dc:subject>2010 60-day notice to vacate Legal foreclosure landland new laws plumbing tenant</dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 220px;" src="http://www.myrentalunits.com/storage/pictures/questions.jpg?__SQUARESPACE_CACHEVERSION=1264216271702" alt="" /></span></span>Each year, the California legislature provides a host of new rules for California property owners and businesses to digest and abide by.&nbsp;</p>
<p>Here is the 2010 real estate landlord-tenant &nbsp;list:</p>
<p><strong>60-Day Notice to Evict Residential Tenants</strong>:&nbsp; Back in 2007, the notice required to terminate a residential tenancy in existence for a year or more was extended from 30 to 60 days.&nbsp; The 60-day notice requirement was set to sunset on December 31, 2009.&nbsp; The 60-day notice requirement is now extended indefinitely.&nbsp; To terminate a residential tenancy that has been extant for a year or more a property owner or manager must provide 60-days notice, assuming the property is in a jurisdiction that allows the termination of a residential tenancy.&nbsp; Remember in San Francisco a residential tenancy may only be terminated for one of the very limited reasons (see generally the San Francisco Rent Ordinance) .&nbsp; Last year&#8217;s<a href="http://law.onecle.com/california/civil/1946.1.html"> legislation amended California Civil Code Section 1946.1</a>. &nbsp;</p>
<p><strong>New Protections for Tenants in Foreclosed Properties</strong>: (<a href="http://www.nlihc.org/doc/701-704-Public-Law-111-22.pdf">PL-111-22</a>) Under this new law (commonly known as the &#8220;Protecting Tenants at Foreclosure Act of 2009&rdquo; which became effective 5-20-2009, a foreclosing lender or post foreclosure purchaser must give a &ldquo;bona fide&rdquo; month-to-month tenant a 90-day notice to vacate the premises, instead of the previously allowed 60-day notice. &nbsp;This law sunsets on December 31, 2012 (unless extended, which is typically what occurs).</p>
<p>What is a &#8220;bona fide tenant&#8221;, you might ask?&nbsp; A &ldquo;bona fide&rdquo; tenant is any tenant other than the borrower/owner (or his/her child, parent, or spouse) with a tenancy that is the result of an &ldquo;arms-length&rdquo; transaction with a rental rate at or close to fair market rent. If the &ldquo;bona fide&rdquo; tenant is on a lease, then the full lease term must be honored, unless the unit is sold to a buyer who intends to occupy the property, in which case a 90-day notice to vacate can be given.</p>
<p>Privacy and Destruction of Confidential Personal Information.&nbsp; Existing law requires California businesses to dispose of confidential information through pre-defined methods, when the records are no longer to be kept by the business.&nbsp; <a href="http://www.leginfo.ca.gov/pub/09-10/bill/asm/ab_1051-1100/ab_1094_bill_20090806_chaptered.pdf">AB 1094</a> amends Sections 1798.80, 1798.81, 1798.84, 1980, 1983, 1993, and 1993.03 of the California Civil Code, which all relate to the safekeeping and destruction of confidential personal information.&nbsp; The amendments provide a safe harbor to any landlord or property manager who inherits abandoned confidential information, so long as the business ultimately disposes of the information properly.&nbsp; Records that are publicly available through federal, state and local governments are exempt from the destruction requirements.</p>
<p><strong>Residential Utilities; Landlord Default</strong>: If a California landlord is responsible for the payment of the utilities of a residential property and is in arrears, the tenant must now be given written notice by the utility company at least 10 days prior to the termination of the utility service.&nbsp; In addition, the utility company must give the tenant the opportunity to take over the payment obligation for future charges under the account.&nbsp; This new law <a href="http://www.leginfo.ca.gov/pub/09-10/bill/sen/sb_0101-0150/sb_120_bill_20091011_chaptered.pdf">adds Section 1942.2 to the California Civil Code</a>.&nbsp;</p>
<p><strong>Water Conservation Fixture Replacements required by 1-1-2019</strong>:&nbsp; <a href="http://www.leginfo.ca.gov/pub/09-10/bill/sen/sb_0401-0450/sb_407_bill_20091011_chaptered.pdf">SB 407</a> requires that by January 1, 2014, when an owner has applied for specified building alterations or improvements to multifamily residential real property and commercial real property, as a condition for the issuance of a certificate of final completion and occupancy, or a final permit approval by the local building department , water-conserving plumbing fixtures replace other non-compliant plumbing fixtures must be installed.</p>
<p>In addition, owners will be faced with <span style="text-decoration: underline;">new disclosure requirements</span>:&nbsp; On and after January 1, 2017, a seller or transferor of a single-family residential real property, a multifamily residential real property, or a commercial real property must disclose in writing to the purchaser or transferee the specified requirements for replacing plumbing fixtures, and whether the real property includes any non-compliant plumbing at the time of sale.</p>
<p>Finally, no later than January 1, 2019, all non-compliant plumbing fixtures in multifamily residential real property and commercial real property, as defined, will have to be replaced with water-conserving plumbing fixtures.</p>
<p>This law provides for specific rights of entry to a rental property for the purpose of installing, repairing, testing, and maintaining water-conserving plumbing fixtures, as specified, and requires, by January 1, 2019, that the water-conserving plumbing fixtures prescribed by this law operate at the manufacturer&#8217;s rated water consumption at the time that a tenant takes possession of a rental unit.&nbsp; The new laws add Sections 1102.155 and Article 1.4 (commencing with Section 1101.1) to the California Civil Code.&nbsp;</p>
<p><strong>Swimming Pool Code Modifications</strong>:&nbsp;&nbsp; <a href="http://www.leginfo.ca.gov/pub/09-10/bill/asm/ab_1001-1050/ab_1020_bill_20091011_chaptered.pdf">AB 1020</a> requires an existing &ldquo;public&rdquo; swimming pool (which by definition includes pools within apartment communities) to be equipped with anti-entrapment devices or devices meeting ASME/ANSI or ASTM standards.&nbsp;&nbsp; It also requires an existing public swimming pool with a single main drain that is not an unblockable drain to meet at least one of several specified standards. The bill imposes time frames by which its requirements must be met.</p>
<p>For a list of new laws impacting real estate generally, including homeowners, buyers and sellers and investment purchases, see:&nbsp;&nbsp; <a href="http://www.bhglaar.com/index.php?option=com_content&amp;view=article&amp;id=174:-2010-new-federal-and-state-statutes-&amp;catid=68:admin">http://www.bhglaar.com/index.php?option=com_content&amp;view=article&amp;id=174:-2010-new-federal-and-state-statutes-&amp;catid=68:admin</a></p>
<p>&nbsp;</p>
<p><strong><em>And remember, manage your property, don&#8217;t let your property manage you!</em></strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2010/1/16/nmhc-2010-meeting-tweets.html"><rss:title>NMHC 2010 Meeting Tweets</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2010/1/16/nmhc-2010-meeting-tweets.html</rss:link><dc:creator>Merrie Turner Lightner</dc:creator><dc:date>2010-01-17T00:00:47Z</dc:date><dc:subject>2010 NMHC Tweeting Twitter investment</dc:subject><content:encoded><![CDATA[<p>There are some parts of the technology and Social Media marriage that you have to just love.&nbsp; One of the best uses of Tweets is the tweeting of interesting facts coming out of an industry seminar or industry meeting.&nbsp; When you can not attend an event, it is a great way to stay connected and feel like you were there, or at least sort of there.</p>
<p>The annual meeting for the National Multi-Housing Council (NMHC) was held last week.&nbsp; As a part of the Annual Meeting, other seminar days are always held in conjunction.&nbsp; This is one of the BEST industry meetings you can attend if you have an interest in the apartment and rental market industry.</p>
<p>I wasn&#8217;t able to attend as I have in prior years, but I was able to monitor the event by watching the Tweets. Here&#8217;s a link to a Twitter page with the search results for Tweets from <strong>@2010NMHC</strong>. This provides you with a running list of interesting ideas, facts and concepts worth following up on.&nbsp;</p>
<p>Here is the page link:&nbsp; <a class="offsite-link-inline" href="http://search.twitter.com/search?q=%232010nmhc " target="_blank">http://search.twitter.com/search?q=%232010nmhc </a></p>
<p>As an example of the results you will receive, I have copied some of them below:</p>
<h2>Realtime results for <strong>#2010nmhc</strong></h2>
<h3 id="res-update" style="display: none;"><span id="new-res-count">0</span> more results since you started searching. <a href="http://search.twitter.com/search?q=%232010nmhc">Refresh</a> to see them.</h3>
<ul>
<li class="result">
<blockquote>
<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/stubone');" href="http://twitter.com/stubone" target="_blank"><img src="http://a3.twimg.com/profile_images/629166163/IMG_0611_normal.jpg" alt="Img_0611_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/stubone');" href="http://twitter.com/stubone" target="_blank">stubone</a>: <span id="msgtxt7796801642" class="en msgtxt"><a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a>: Apartment market is all buyers &amp; no sellers. 2010 will look a lot like 2009. Although somehow everyone is in a better mood.</span></div>
<div class="info">1 day ago               <span class="source">from <a href="http://twitter.com/">web</a></span> &middot;     <a class="litnv" onclick="pageTracker._trackPageview('/exit/reply/stubone');" href="http://twitter.com/?status=@stubone%20&amp;in_reply_to_status_id=7796801642&amp;in_reply_to=stubone" target="_blank">Reply</a> &middot; <a class="lit" onclick="pageTracker._trackPageview('/exit/status/7796801642');" href="http://twitter.com/stubone/statuses/7796801642" target="_blank">View Tweet</a></div>
<div class="info">1 day ago               <span class="source">from <a href="http://twitter.com/">web</a></span> &middot;     <a class="litnv" onclick="pageTracker._trackPageview('/exit/reply/resiteonline');" href="http://twitter.com/?status=@resiteonline%20&amp;in_reply_to_status_id=7791047948&amp;in_reply_to=resiteonline" target="_blank">Reply</a> &middot; <a class="lit" onclick="pageTracker._trackPageview('/exit/status/7791047948');" href="http://twitter.com/resiteonline/statuses/7791047948" target="_blank">View Tweet</a></div>
</blockquote>
</li>
<li class="result">
<blockquote>
<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/stubone');" href="http://twitter.com/stubone" target="_blank"><img src="http://a3.twimg.com/profile_images/629166163/IMG_0611_normal.jpg" alt="Img_0611_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/stubone');" href="http://twitter.com/stubone" target="_blank">stubone</a>: <span id="msgtxt7796670360" class="en msgtxt">FLL to SFO.  Really enjoyed <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a>.  It was great to see everyone.</span></div>
<div class="info">1 day ago               <span class="source">from <a href="http://twitter.com/">web</a></span> &middot;     <a class="litnv" onclick="pageTracker._trackPageview('/exit/reply/stubone');" href="http://twitter.com/?status=@stubone%20&amp;in_reply_to_status_id=7796670360&amp;in_reply_to=stubone" target="_blank">Reply</a> &middot; <a class="lit" onclick="pageTracker._trackPageview('/exit/status/7796670360');" href="http://twitter.com/stubone/statuses/7796670360" target="_blank">View Tweet</a></div>
<p>&nbsp;</p>
</blockquote>
</li>
<li class="result">
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<div class="avatar"><a class="from_av" onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank"><img src="http://a1.twimg.com/profile_images/187046962/Kim_Duty_normal.jpg" alt="Kim_duty_normal" /></a><a class="to_av" onclick="pageTracker._trackPageview('/exit/to/trainingfactor');" href="http://twitter.com/trainingfactor" target="_blank"><img src="http://a3.twimg.com/profile_images/300458729/Jonathan_normal.jpg" alt="Jonathan_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank">kdutyNMHC</a>: <span id="msgtxt7796421599" class="en msgtxt"><a onclick="pageTracker._trackPageview('/exit/to/trainingfactor')" href="http://twitter.com/trainingfactor" target="_blank">@trainingfactor</a> You&#8217;re welcome.  We&#8217;re hoping to make it a regular staple of our meetings whenever possible.  <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/trainingfactor');" href="http://twitter.com/trainingfactor" target="_blank">trainingfactor</a>: <span id="msgtxt7796338489" class="en msgtxt"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC')" href="http://twitter.com/kdutyNMHC" target="_blank">@kdutyNMHC</a> thanks for all the great posts and info <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank"><img src="http://a1.twimg.com/profile_images/187046962/Kim_Duty_normal.jpg" alt="Kim_duty_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank">kdutyNMHC</a>: <span id="msgtxt7796047238" class="en msgtxt">Thanks to everyone who attended <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a> and everyone who followed from afar.  Over and out from Boca Raton.</span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank"><img src="http://a1.twimg.com/profile_images/187046962/Kim_Duty_normal.jpg" alt="Kim_duty_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank">kdutyNMHC</a>: <span id="msgtxt7792213145" class="en msgtxt">Howard Dean and Karl Rove agree - raising taxes on carried interest (the promote) for real estate partnerships is bad idea  <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank"><img src="http://a1.twimg.com/profile_images/187046962/Kim_Duty_normal.jpg" alt="Kim_duty_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank">kdutyNMHC</a>: <span id="msgtxt7792085800" class="en msgtxt">Howard Dean: Homeownership is important, but we have to focus on MF housing.  <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/resiteonline');" href="http://twitter.com/resiteonline" target="_blank">resiteonline</a>: <span id="msgtxt7791047948" class="en msgtxt">RT <a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC')" href="http://twitter.com/kdutyNMHC" target="_blank">@kdutyNMHC</a> Mobile marketing will be critical for apt industry. <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a>.</span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/zkestenbaum');" href="http://twitter.com/zkestenbaum" target="_blank"><img src="http://a1.twimg.com/profile_images/527301632/Zach_normal.jpg" alt="Zach_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/zkestenbaum');" href="http://twitter.com/zkestenbaum" target="_blank">zkestenbaum</a>: <span id="msgtxt7791723282" class="en msgtxt">howard dean and karl rove&#8217;s banter is funny, but sounds 100% scripted, anyone disagree?  <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank"><img src="http://a1.twimg.com/profile_images/187046962/Kim_Duty_normal.jpg" alt="Kim_duty_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank">kdutyNMHC</a>: <span id="msgtxt7791686170" class="en msgtxt">Howard Dean: Entire focus of the govt and the GSEs should not be on single family housing.  Apartments are critical.  <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/EzTexting');" href="http://twitter.com/EzTexting" target="_blank"><img src="http://a3.twimg.com/profile_images/255021941/ezprof_normal.jpg" alt="Ezprof_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/EzTexting');" href="http://twitter.com/EzTexting" target="_blank">EzTexting</a>: <span id="msgtxt7791376063" class="en msgtxt">Read our mobile marketing case study of UAS Properties (800 chicago rental locations) <a onclick="pageTracker._trackPageview('/exit/link/7791376063')" rel="nofollow" href="http://bit.ly/ciOnq" target="_blank">http://bit.ly/ciOnq</a> <span class="expand">(<a class="lit" onclick="decodeUrl(this); return false;" href="http://search.twitter.com/search?max_id=7840683075&amp;page=1&amp;q=%232010nmhc#">expand</a><img style="display: none;" src="http://search.twitter.com/images/search/expanding.gif?1263435658" alt="" />)</span> <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/trainingfactor');" href="http://twitter.com/trainingfactor" target="_blank"><img src="http://a3.twimg.com/profile_images/300458729/Jonathan_normal.jpg" alt="Jonathan_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/trainingfactor');" href="http://twitter.com/trainingfactor" target="_blank">trainingfactor</a>: <span id="msgtxt7791098183" class="en msgtxt">RT <a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC')" href="http://twitter.com/kdutyNMHC" target="_blank">@kdutyNMHC</a>: Industry challenge: create a career path for true sales/leasing staff that keeps them in sales, not prop mgmt.  <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a></span></div>
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<div class="avatar"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank"><img src="http://a1.twimg.com/profile_images/187046962/Kim_Duty_normal.jpg" alt="Kim_duty_normal" /></a></div>
<div class="msg"><a onclick="pageTracker._trackPageview('/exit/to/kdutyNMHC');" href="http://twitter.com/kdutyNMHC" target="_blank">kdutyNMHC</a>: <span id="msgtxt7791088749" class="en msgtxt">Last panel is up.  Karl Rove and Howard Dean.  Not anticipating too many tweets  for the MF crew.  <a href="http://search.twitter.com/search?q=%232010NMHC"><strong>#2010NMHC</strong></a>.</span></div>
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<p>If there is one or another you find particularly useful, we hope you will bring it to our attention.&nbsp; We would love to know what you find useful and helpful.&nbsp;</p>
<p>Good Tweeting!&nbsp;</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2010/1/7/augmented-reality-comes-to-an-apartment-marketing-site-near.html"><rss:title>Augmented Reality comes to an apartment marketing site near you!</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2010/1/7/augmented-reality-comes-to-an-apartment-marketing-site-near.html</rss:link><dc:creator>MRU Managing Editor</dc:creator><dc:date>2010-01-08T01:00:58Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<div class="body">
<div>
<div style="margin: 0in 0in 10pt;"><strong>See Postscript at end of original article for update.</strong></div>
<div style="margin: 0in 0in 10pt;"></div>
<blockquote>
<div style="margin: 0in 0in 10pt;"><span style="line-height: 100%; font-size: 11pt;">With the launch of the Droid as the second major application enabled&nbsp;phone, augmented reality (AR) has come to the apartment marketing world.&nbsp; For the apartment owner and manager, this means another layer of tools to use and another level of technology to understand for apartment marketing.&nbsp; I had mistakenly believed the shift to augmented reality would take a few years for the technology and phones to offer real value for the day to day marketing of apartments units, but I was wrong.&nbsp; Apartment cell phone apps driven by the powerful GPS enabled phones are now part of the way apartments can be marketed.&nbsp; Each time a GPS enabled cell phone is sold, another potential AR user is created.</span></div>
<div style="margin: 0in 0in 10pt;"><span style="line-height: 100%; font-size: 11pt;">Going forward when choosing an apartment advertising rental site, owners and managers have new features to consider:&nbsp;First, what application, commonly called an &ldquo;app&rdquo;, does the site offer for the mobile users?&nbsp; Is the app tool available in both iphone and Droid configurations?&nbsp; What is the quality of the end user experience and how reliable is it?&nbsp;Second, what information from the chosen advertising site is fed into what third party virtual reality applications such as <strong>Layar</strong> or <strong>Aloqa</strong>?&nbsp;</span></div>
<div style="margin: 0in 0in 10pt;"><span style="line-height: 100%; font-size: 11pt;">For example, <strong>HotPads.com</strong> information can be found as a channel on <strong>Aloqa</strong>, an app for the Droid. &nbsp;<strong>Layar</strong>, another Droid and iphone app, includes information from <strong>ForRent.com</strong> and <strong>Apartments.com</strong>.&nbsp;Craigs List does not self-promote an app, but at least one app can be found for the service, appropriately named&nbsp;<strong>CraigsHome</strong>.&nbsp;CraigsHome for the Droid populates CraigsList apartment ads on a map and you can drill down into individual listings.&nbsp;You can retrieve data based upon your current location (GPS enabled), zip code or unit type.&nbsp;</span></div>
<div style="margin: 0in 0in 10pt;"><span style="line-height: 100%; font-size: 11pt;">You won&rsquo;t be surprised to learn the number of listings can be limited, depending upon which AR program and advertising site you select to view.&nbsp; It is still early in this technology and the number of users of the services is limited by the number of app phones.&nbsp; However, as the number of app users increases and the number of channels included in the various augmented reality programs increases, apartment advertisers (owners and managers) will have to become increasingly familiar with the packages offered by the various on-line advertising rental services, as well as the augmented reality services that they feed into.&nbsp;&nbsp;</span></div>
<div style="margin: 0in 0in 10pt;"><span style="line-height: 100%; font-size: 11pt;">Knowing what works, what does&rsquo;t work and which apps and services are being used and by whom, will become yet another task required of an owner or leasing staff.&nbsp;The choice of one service over another will have a dramatic impact on who has access to your apartment advertisements.&nbsp;</span></div>
<div style="margin: 0in 0in 10pt;"><span style="line-height: 100%; font-size: 11pt;">The once simple task of writing a single newspaper ad has been transformed into a complex and intricate set of decisions and tasks.&nbsp;Social media advertising requires daily attention and an understanding of the medium.&nbsp;Apartment advertising is now generally found in many locations &ndash; the company web&nbsp;&nbsp;site, the company FaceBook page, the company Twitter account, and third party sites such as Rentals.com, CraigsList.org or Apartments.com to name just a few.&nbsp; All of this information data requires real-time coordination, updating, monitoring and response.</span></div>
<div style="margin: 0in 0in 10pt;"><span style="line-height: 100%; font-size: 11pt;">If you have an apartment to rent, now more than ever, there is a significant benefit and downright need to engage an experienced and knowledgeable leasing agent to coordinate the new complex world of advertising, marketing and the rental of an available unit. &nbsp;Unless you are in the rental business full-time, it is unlikely if not impossible, for you to keep up with the pace of the Internet and the changing apartment marketing landscape.</span></div>
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<p><em><span style="line-height: 100%; font-size: 10pt;"><span style="line-height: 100%; font-size: 10pt;">If you are an owner or manager of rental housing, please share how your apartment marketing and advertising protocols have changed in the last year.&nbsp;How do you expect it to change in the next year?</span></span></em></p>
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<p>If you have additional questions about 21st century and social media apartment marketing, you may contact the offices of <a href="http://www.lightnergroup.com/" target="_blank">Lightner Property Group</a>.</p>
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<div style="margin: 0pt 0pt 10px 10px; float: right; color: #333333; font-size: 10px;">&nbsp;</div>
<p>This article first appeared on <a href="http://www.examiner.com/">www.Examiner.com<img id="snap_com_shot_link_icon" class="snap_preview_icon" style="border: 0pt none; margin: 0pt ! important; padding: 1px 0pt 0pt; max-height: 2000px; max-width: 2000px; min-width: 0px; min-height: 0px; font-style: normal; font-weight: normal; font-family: &quot;trebuchet ms&quot;,arial,helvetica,sans-serif; float: none; position: static; left: auto; top: auto; line-height: normal; background-image: url(http://i.ixnp.com/images/v6.18/theme/asphalt/palette.gif); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -943px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v6.18/t.gif" alt="" /></a> in December, 2009.</p>
<p>____________________________________</p>
<p>&nbsp;</p>
<h3><em><strong>Postscript - January 7, 2010<br /></strong></em></h3>
<p>Like so many of the new technologies, Augmented Reality (AR) is going to breath new life into sites and marketing practices that were approaching the &#8220;dated&#8221; status.&nbsp; Many of us had started to speculate that CraigsList was becoming passe with the changes brought to marketing by Twitter.&nbsp; With Augmented Reality (AR) all of that has been turned on its head and the deck reshuffled.&nbsp; Again.</p>
<p>Former magazines turned web sites such as www.Apartments.com and www.ForRent.com, were often ignored over other smaller nitch or market sites by the small to mid-side owner.&nbsp; Those same sites should now temporarily have the upper hand in apartment marketing because they are first to the market with fun phone apps.</p>
<p>Watch the phone app market as it is likely it will drive users to the end user marketing sites and determine the winner in the apartment marketing advertising market.&nbsp; The more useful and fun the app, the stronger the foothold.</p>
<p>If your potential renter is high-tech and gaget savvy, you need to pay serious attention to which sites offer phone apps.&nbsp; If the site you choose does not have phone app access, it is likely your potential renter will not look at your advertising, no matter how good your ad or site may be.&nbsp;</p>
<p>At some level, this is the tail wagging the dog.&nbsp; The user is placing more value on the tool they use and the way they access&nbsp; information, and placing less value on the end information result.&nbsp; The logic may be that apartment owners who understand the value of an app will be better landlords and provide a better renter experience.&nbsp;</p>
<p>When you think about it, it may just be that logic is correct.&nbsp; Time will tell.&nbsp;</p>
</div>
<p>﻿</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2009/11/6/the-kindle-wow-what-great-technology.html"><rss:title>The Kindle - WOW - what great technology!</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2009/11/6/the-kindle-wow-what-great-technology.html</rss:link><dc:creator>MRU Managing Editor</dc:creator><dc:date>2009-11-06T20:00:03Z</dc:date><dc:subject>Hardware Kindle reading</dc:subject><content:encoded><![CDATA[<blockquote>
<p>If you read for business or pleasure, a Kindle should be on your purchase list for this year.&nbsp; While undoubtedly there will be improvements,&nbsp;my goodness they already have three generations of the Kindle, the product is&nbsp;so good and so beneficial there is no reason to wait.&nbsp; If you wait, you will miss out on the hours of enjoyment you would have gotten during&nbsp;your use of the device.&nbsp;</p>
<p>How do you decide WHICH Kindle to purchase.&nbsp; Actually, it is pretty easy.&nbsp; If you are purchasing for a business use&nbsp;and you want to be able to use the Kindle to read PDF&#8217;s (for example you are an attorney who wants to read a PDF deposition), then the best choice is the DX.&nbsp; If you are purchasing for reading pleasure and you want a device that is close to the size of a paperback, then the Kindle 2 may be your best bet.</p>
<p style="text-align: left;">What are the major differences?&nbsp;&nbsp;Size.&nbsp; The DX has more real estate for reading, but it is also larger and heavier.&nbsp; The DX has more capacity - up to 3500 books or so they say.&nbsp; Downsides?&nbsp; The DX has the controls only on the right-hand side.&nbsp; For lefties, like me, that&#8217;s a drag.&nbsp;&nbsp;The Kindle 2 is&nbsp;easy to hold and control due to its size, which is just about perfect.&nbsp;&nbsp; Not sure about the larger DX.&nbsp;</p>
<p>I have the DX <em><strong>on order</strong> </em>because I use my Kindle for deposition reading.&nbsp; I will report back on the loss of the left side controls.</p>
<p style="text-align: left;">Overall, this is a great device.&nbsp; You can read anywhere.&nbsp;You can take thousands of pages in your purse.&nbsp; You can&nbsp;have the works of great modern newspaper writers delivered to you daily.&nbsp; And you can actually work the task of reading them into your day, because they can always be with you in your bag or purse.&nbsp;</p>
<p style="text-align: left;">So if you are the kind of person who will grab 15 minutes to read whenever given the opportunity, this device&nbsp;is well worth the price!&nbsp;</p>
</blockquote>
<p style="text-align: center;">&nbsp;</p>
<p style="text-align: left;">This Blog article was initially posted on the Lightner Property Group web site on August 7, 2009.&nbsp; It is reposted here with the permission of Lightner Property Group.&nbsp;</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2009/11/2/twitter-for-real-estate-twits-v2.html"><rss:title>Twitter for Real Estate Twits v2</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2009/11/2/twitter-for-real-estate-twits-v2.html</rss:link><dc:creator>MRU Managing Editor</dc:creator><dc:date>2009-11-03T06:52:43Z</dc:date><dc:subject>Marketing Marketing Real Estate Twits Twitter</dc:subject><content:encoded><![CDATA[<blockquote>
<p>If you are involved in real estate, you are faced with the need to engage in a steep learning curve for Twitter. Most of us in real estate are not involved with technology on a full time basis.&nbsp; We don&rsquo;t have the time as we have primary jobs in real estate.&nbsp; Yet, in order to be effective in today&rsquo;s real estate business environment, we must use the tools of today.&nbsp; One such tool is Twitter.</p>
<p>Twitter as a tool is evolving and changing so&nbsp;rapidly it is difficult to find resources that are not already outdated when you locate them.&nbsp; So when you find a resource, you have to digest it quickly.&nbsp;</p>
<p>Twitter for Real Estate Twits is now in its second edition and has just been re-released. Check out this Blog posting for details and reviews: <a href="http://www.mytechopinion.com/2009/08/get-your-tweet-on-with-twitter-for-real-estate-twits-v-2.html">http://www.mytechopinion.com/2009/08/get-your-tweet-on-with-twitter-for-real-estate-twits-v-2.html<img id="snap_com_shot_link_icon" class="snap_preview_icon" style="background-image: url(http://i.ixnp.com/images/v6.14/theme/asphalt/palette.gif); z-index: 0; position: static; min-width: 0px; padding-bottom: 0px; line-height: normal; background-color: transparent; font-style: normal; margin: 0px; min-height: 0px; padding-left: 0px; width: 14px; padding-right: 0px; display: inline; background-repeat: no-repeat; font-family: 'trebuchet ms', arial, helvetica, sans-serif; max-width: 2000px; background-position: -943px 0px; float: none; height: 12px; visibility: visible; max-height: 2000px; vertical-align: top; top: auto; font-weight: normal; text-decoration: none; padding-top: 1px; left: auto; cssfloat: none; border: 0px;" src="http://i.ixnp.com/images/v6.14/t.gif" alt="" /></a></p>
</blockquote>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 225px;" src="http://www.lightnergroup.com/storage/pictures/twitbook2.jpg?__SQUARESPACE_CACHEVERSION=1250584013043" alt="" /></span></span></p>
<p>The actual Blog posting from <a title="Posts by NikNik" href="http://www.mytechopinion.com/author/niknik/"><span style="color: #29308e;">NikNik</span><img id="snap_com_shot_link_icon" class="snap_preview_icon" style="background-image: url(http://i.ixnp.com/images/v6.14/theme/asphalt/palette.gif); z-index: 0; position: static; min-width: 0px; padding-bottom: 0px; line-height: normal; background-color: transparent; font-style: normal; margin: 0px; min-height: 0px; padding-left: 0px; width: 14px; padding-right: 0px; display: inline; background-repeat: no-repeat; font-family: 'trebuchet ms', arial, helvetica, sans-serif; max-width: 2000px; background-position: -943px 0px; float: none; height: 12px; visibility: visible; max-height: 2000px; vertical-align: top; top: auto; font-weight: normal; text-decoration: none; padding-top: 1px; left: auto; cssfloat: none; border: 0px;" src="http://i.ixnp.com/images/v6.14/t.gif" alt="" /></a> &middot; dated August 14, 2009 on <a href="http://www.mytechopinion.com/">www.MyTechOpinion.com<img id="snap_com_shot_link_icon" class="snap_preview_icon" style="background-image: url(http://i.ixnp.com/images/v6.14/theme/asphalt/palette.gif); z-index: 0; position: static; min-width: 0px; padding-bottom: 0px; line-height: normal; background-color: transparent; font-style: normal; margin: 0px; min-height: 0px; padding-left: 0px; width: 14px; padding-right: 0px; display: inline; background-repeat: no-repeat; font-family: 'trebuchet ms', arial, helvetica, sans-serif; max-width: 2000px; background-position: -943px 0px; float: none; height: 12px; visibility: visible; max-height: 2000px; vertical-align: top; top: auto; font-weight: normal; text-decoration: none; padding-top: 1px; left: auto; cssfloat: none; border: 0px;" src="http://i.ixnp.com/images/v6.14/t.gif" alt="" /></a> can be found here:</p>
<p><a href="http://www.mytechopinion.com/2009/08/get-your-tweet-on-with-twitter-for-real-estate-twits-v-2.html">http://www.mytechopinion.com/2009/08/get-your-tweet-on-with-twitter-for-real-estate-twits-v-2.html<img id="snap_com_shot_link_icon" class="snap_preview_icon" style="background-image: url(http://i.ixnp.com/images/v6.14/theme/asphalt/palette.gif); z-index: 0; position: static; min-width: 0px; padding-bottom: 0px; line-height: normal; background-color: transparent; font-style: normal; margin: 0px; min-height: 0px; padding-left: 0px; width: 14px; padding-right: 0px; display: inline; background-repeat: no-repeat; font-family: 'trebuchet ms', arial, helvetica, sans-serif; max-width: 2000px; background-position: -943px 0px; float: none; height: 12px; visibility: visible; max-height: 2000px; vertical-align: top; top: auto; font-weight: normal; text-decoration: none; padding-top: 1px; left: auto; cssfloat: none; border: 0px;" src="http://i.ixnp.com/images/v6.14/t.gif" alt="" /></a></p>
<p>&nbsp;</p>
<p>This Blog&nbsp;article was first posted on the LightnerGroup.com site on August 18, 2009.&nbsp; It is reposted here with the permission of Lightner Property Group.&nbsp;</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2009/9/21/finest-expert-great-idea-but-can-it-change-industry-practice.html"><rss:title>Finest Expert: Great idea, but can it change industry practice?</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2009/9/21/finest-expert-great-idea-but-can-it-change-industry-practice.html</rss:link><dc:creator>Merrie Turner Lightner</dc:creator><dc:date>2009-09-21T19:00:43Z</dc:date><dc:subject>investment investment real estate listings</dc:subject><content:encoded><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.myrentalunits.com/storage/pictures/top_left%20Finest%20Expert.png?__SQUARESPACE_CACHEVERSION=1253434516768" alt="" /></span></span></p>
<p>I love coming across sites I haven&#8217;t yet read about.&nbsp; It&#8217;s the discovery of the new and unknown.&nbsp;</p>
<p><a class="offsite-link-inline" href="http://www.FinestExpert.com" target="_blank">FinestExpert.com</a>is a new Alpha web site I came across when doing some apartment unit value research.&nbsp; The <a class="offsite-link-inline" href="http://www.FinestExpert.com" target="_blank">FinestExpert.com</a>&nbsp;ad is at the top of many <a class="offsite-link-inline" href="http://www.Ziply.com" target="_blank">Ziply</a> pages.&nbsp; Here is the <a class="offsite-link-inline" href="http://www.FinestExpert.com" target="_blank">FinestExpert.com</a>&nbsp;introductory description:&nbsp;&nbsp;</p>
<blockquote>
<p>FinestExpert.com gathers and analyzes over 4-million active properties nationwide to provide the most up-to-date statistics on rents, values, expenses, and projected returns. <br /><br />By pre-analyzing these properties every day and performing all the necessary financial calculations, FinestExpert.com shows you at a glance those properties that truly pencil out, and most closely meet your investment goals. <br /><br /><strong>FE-Score makes selecting the best properties easier than ever.</strong><br />This proprietary, first-of-its-kind scoring system boils all the financial data down to a single number to rate the investment potential of every property. You know instantly how each property compares to the others, without pulling your hair out. What a concept.</p>
</blockquote>
<p><strong><em>What a great idea!</em>&nbsp;</strong> However, I fear their job is going to be harder than it looks.&nbsp;</p>
<p>First, from my experience, good real estate investing is about more than just the numbers of a real estate investment or rental property.&nbsp; If it were just about the numbers, there would be a lot less risk in real estate investing because it would all boil down to a finite number.&nbsp;</p>
<p>But, good investing is about mining the <em>hidden value of a property</em>&nbsp;- the value the numbers of a property don&#8217;t and won&#8217;t show you because they do not yet exist.&nbsp; It&#8217;s about knowing neighborhoods.&nbsp; It&#8217;s about vision - seeing the value others don&#8217;t see because it doesn&#8217;t yet exist.&nbsp; And it&#8217;s all about local knowledge.&nbsp; Reading their promotional materials, they don&#8217;t seem to get these&nbsp;key aspects&nbsp;of real estate investment.&nbsp;</p>
<p>To round out their site, they should be finding and connecting to data and information sites that will help and support the site user (the potential investor).&nbsp; As an investor you need information&nbsp;about the local job market, demographics, local trends, local business, local politics&nbsp;and the fundamental economics of the location.&nbsp;</p>
<p>That said, building specific numbers are important and the idea of a single number that allows you to compare investments based on that number has value.&nbsp; But how reliable the underlying assumption numbers are is key.&nbsp; <a class="offsite-link-inline" href="http://www.FinestExpert.com" target="_blank">FinestExpert.com</a>&nbsp;doesn&#8217;t say where or how they get their I&amp;E numbers.&nbsp; Consequently, you can&#8217;t determine how reliable they are.&nbsp; If they can share how they developed their numbers, the savvy real estate investor can determine how to tweak and modify them to match the real estate investors personal investment model.&nbsp;</p>
<p>Actual income and expense numbers are often held very close by owners.&nbsp; As an owner, I don&#8217;t provide any income and expense numbers to anyone who hasn&#8217;t signed a confidentiality agreement.&nbsp; Some owners won&#8217;t provide private financial data to anyone who hasn&#8217;t put up a refundable deposit.&nbsp; I have, in very competitive markets for a&nbsp;trophy property&nbsp;even seen owners require a non-refundable deposit just&nbsp;to get a look at the prized income and expense numbers.&nbsp;</p>
<p>So, I have to wonder how <a class="offsite-link-inline" href="http://www.FinestExpert.com" target="_blank">FinestExpert.com</a>&nbsp;is gathering their financial data numbers.&nbsp; I suspect they are driven by a formula, rather than the actual I&amp;E numbers of a property.&nbsp; I mean just the entry of all that unique and specific data for millions of properties would be a&nbsp;time-consuming, tedious&nbsp;and overwhelming task.&nbsp;</p>
<p>The other large issue I see is from where&nbsp;will they gather the for sale and listing&nbsp;information?&nbsp; While some investment property is&nbsp;listed on a local MLS, many buildings are listed on individual company web sites.&nbsp; Some are on <a class="offsite-link-inline" href="http://www.Loopnet.com" target="_blank">Loopnet.com</a>&nbsp;or other investment sites.&nbsp; Some are not listed anywhere.&nbsp;</p>
<p>Historically commercial and investment brokers have not worked together as well as the residential brokers have worked together&nbsp;through the MLS model.&nbsp; The result has been a disconnected and closed group model for investment and commercial brokerage.&nbsp;&nbsp;Much of the power&nbsp;for investment and&nbsp;commercial brokerage has been in the hands of a small number of companies who understood the value of information and tended to not share it unless required to do so by some outside force.&nbsp; How well <a class="offsite-link-inline" href="http://www.FinestExpert.com" target="_blank">FinestExpert.com</a>&nbsp;mines their listing data from these dispirit and sometimes uncooperative sources will be the real value of the site.&nbsp;</p>
<p>If they can gather information that is currently spattered across various non-intersecting data sources into a single convenient location, they will have solved the long standing problem commercial property has faced:&nbsp; the lack of a single or reasonably&nbsp;limited number of locations or resources for listing&nbsp;information and data.&nbsp;</p>
<p>I spent some time wandering their site.&nbsp; It&#8217;s easy enough to get around and I didn&#8217;t come&nbsp;accross any dead ends.&nbsp; Property listings are mapped, which is the current trend for listing presentations.&nbsp; The numerical financial data is well presented.&nbsp; I didn&#8217;t get a feel for how easily the presented data could be exported or manipulated for a personalized presentation or a manipulation of the financial data in a third party financial program such as Excel.&nbsp;</p>
<p>However, their listing data seems limited at this point (remember they are in Alpha).&nbsp; There were no listings for apartment buildings in San Francisco, although there are a number of buildings currently for sale.&nbsp; &#8220;Multi-family&#8221; buildings didn&#8217;t seem to be multi-family at all, as they all came up as single units.&nbsp; But that&#8217;s about growth, not a criticism of the service.&nbsp; As time passes, their database should grow, increasing the amount of information available and the value of the service to the end-user investor.&nbsp;</p>
<p>For the moment, if you are looking to purchase condos or single family homes as rentals, this site is worth trying out and playing around with.&nbsp; You may just learn something.&nbsp; However if you are looking to purchase property with multiple units, you will probably have to wait for the Beta release before you can test&nbsp;the service&nbsp;in a meaningful way.&nbsp;</p>
<p>Take a look and let us know what you think.&nbsp; We&#8217;re interested in hearing&nbsp;your thoughts about <a class="offsite-link-inline" href="http://www.FinestExpert.com" target="_blank">FinestExpert.com.</a></p>
<p style="text-align: center;">____________________</p>
<p style="text-align: center;">&nbsp;</p>
<p>Merrie Turner Lightner is a full time property owner and manager with 25 years of experience in the rental housing industry.&nbsp; She serves as vice president and CFO of Lightner Property Group.&nbsp; Ms. Lightner is an attorney and routinely provides&nbsp;expert witness and consulting services&nbsp;in areas such as standard of care, wrongful death,&nbsp;personal injury, mold, lead paint&nbsp;and habitability in residential landlord-tenant cases.&nbsp;</p>
<p>For additional information about being a landlord, property management best practices,&nbsp;and how to improve your rental property business practices, visit <a href="http://www.MyRentalUnits.com">www.MyRentalUnits.com</a> and&nbsp;<a href="http://www.myrentalunits.com/quick-registration/">register</a> for your&nbsp;complementary user account&nbsp;today.&nbsp; There is no fee, no risk, no obligation and no credit card required for registration!&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.myrentalunits.com/product-vendor-reviews/2009/9/15/practice-pointer-the-benefits-risks-of-residential-lease-gua.html"><rss:title>Practice Pointer: The Benefits &amp; Risks of Residential Lease Guarantors</rss:title><rss:link>http://www.myrentalunits.com/product-vendor-reviews/2009/9/15/practice-pointer-the-benefits-risks-of-residential-lease-gua.html</rss:link><dc:creator>Merrie Turner Lightner</dc:creator><dc:date>2009-09-16T05:27:13Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 225px;" src="http://www.myrentalunits.com/storage/pictures/j0403720.jpg?__SQUARESPACE_CACHEVERSION=1253471146929" alt="" /></span></span>During my time as a rental housing owner and manager, I have heard many arguments against the acceptance of lease guarantors.&nbsp; Most of the arguments were voiced by persons who rejected the option because they were put off by the complexity of&nbsp;the processing, qualifying and documenting&nbsp;a&nbsp;guarantor, rather than for sound business reasons.&nbsp;</p>
<p>At my company, <a class="offsite-link-inline" href="http://www.LightnerGroup.com" target="_blank">Lightner Property Group</a>, we have always provided applicants a guarantor option as an alternative to our standard application qualification package.&nbsp; We see it as a way to&nbsp;approve&nbsp;otherwise economically or credit-wise unqualified prospects,&nbsp;who will be&nbsp;very acceptable residents if given the chance.&nbsp; This increases&nbsp;our potential pool of renters, and with good screening still makes sure our future residents are&nbsp;responsible residents and good neighbors.&nbsp;</p>
<p>But the allowance of guarantors and guarantees&nbsp;does add real complexity to your rental application procedure; and it does open doors for potential fraud.&nbsp; Early in my career, I experienced one of these fraud scams.&nbsp; It went something like this:</p>
<p>A student who was to be supported by his parents wanted to rent an apartment.&nbsp; The story was that when the student was younger, the student had made some mistakes in the handling of his finances, as so many young people do today.&nbsp; So, he didn&#8217;t have any income because he was a student&nbsp;<em><strong>and</strong></em> he had bad credit.&nbsp; His situation was perfect for a guarantor.&nbsp; So when the option was requested, we were happy to provide it.</p>
<p>Because the guarantor-dad was located in Southern California, we were happy to fax our guarantor application and paperwork to the father&#8217;s place of work, as requested.&nbsp; The guarantor application was completed and returned to us by fax.&nbsp; The identity of the business was confirmed by the header of the fax.&nbsp; The business name and telephone number matched the <em>publicly published </em>business fax number which was the number we had faxed the guarantor&nbsp;information to.&nbsp; It was all the way it was suppose to be;&nbsp;&nbsp;nothing suspicious or out of the ordinary.&nbsp;</p>
<p>The application was processed and approved.&nbsp; The signed guarantee form was received by our office,&nbsp;&nbsp;from the guarantor-dad&#8217;s business fax,&nbsp;the lease was executed by the prospective resident, deposits were paid on time, and the resident moved in.&nbsp;</p>
<p>During the subsequent years, we experienced a series of occasional late payments, all of which resulted in our office receiving a catch up payment from the guarantors office, after we&nbsp;had alerted guarantor-dad of the non-payment.&nbsp;</p>
<p>Fast forward&nbsp;5 plus&nbsp;years.&nbsp; The resident has stopped paying rent, and we are not receiving the now expected catch up payment from our guarantor-dad.&nbsp;&nbsp;</p>
<p>A 3-Day notice is served.&nbsp; An unlawful detainer action is filed against the resident and the guarantor-dad.&nbsp; Neither the resident nor guarantor-dad respond to the Summons and Complaint.&nbsp; A default judgement is secured against both of them.&nbsp; The resident is evicted by the sheriff.&nbsp; When we are allowed to take possession of the apartment, it has been trashed.&nbsp;</p>
<p>The collection&nbsp;file sits on my desk as the months go by.&nbsp; The judgement is earning interest the legal rate, so I&nbsp;feel little sense of urgency to take immediate action.&nbsp; Other matters get in the way.&nbsp; It seems time is on our side in this instance.&nbsp; The guarantor-dad makes a very significant 6-figure income.</p>
<p>Finally I write a polite letter to guarantor-dad, suggesting that a simple payment in full will result in this unpleasant situation going away - as opposed to us garnishing wages or&nbsp;executing on the&nbsp;liens we placed on guarantor-dad&#8217;s real&nbsp;property.&nbsp; I assume that good business sense will prevail.&nbsp;&nbsp;I&nbsp;fully expect to see a check or to see an offer of 50 cents on the dollar to settle the matter.&nbsp; What I didn&#8217;t expect was what happened next.</p>
<p>In a letter from the family attorney, I&nbsp;am told that the signature on the guarantee is <em><strong>not</strong></em> that of our assumed guarantor-dad.&nbsp; According to &#8220;Dad&#8217;s&#8221; attorney, our&nbsp;guarantor-dad has no idea who&#8217;s signature it&nbsp;is - but it&nbsp;is not his signature.&nbsp; Through legal counsel, guarantor-dad indicates he never agreed to act as his son&#8217;s guarantor and he had not signed the application or the guarantee.&nbsp; He had not seen or been served&nbsp;the Unlawful Detainer or Complaint for Money Damages.&nbsp;</p>
<p>Furthermore,&nbsp;guarantor-dad had no intention of paying the judgement or any portion of it.&nbsp; And, on top of all of this, the guarantor-dad claims that he is no longer employed in his successful high powered well-paid position in the financial services industry.&nbsp; That relationship has been terminated.&nbsp;&nbsp;In addition, it is claimed guarantor-dad is seriously ill.&nbsp; Finally, the claim is made that the family&nbsp;is now experiencing significant money troubles.&nbsp; So much for sitting on a judgement collecting phantom interest.&nbsp; What an unbelievable&nbsp;change of circumstances!&nbsp;</p>
<p>Needless to say, with a story this wild, I didn&#8217;t believe&nbsp;the&nbsp;claims.&nbsp; I wrote&nbsp;a saber rattling letter to the attorney .&nbsp; Round two of the battle began when the default judgement was challenged&nbsp;by the guarantor-dad on appeal; where we lost.&nbsp;&nbsp;We then end up fighting at a new trial (Round Three); where we lost, again.&nbsp; Then in Appeals Court again (Round Four); we lost.&nbsp;&nbsp;&nbsp;</p>
<p>Finally each side hires&nbsp;handwriting experts and it is determined that dad was <strong>not </strong>guarantor-day.&nbsp; &#8220;Dad&#8221; did&nbsp;not sign the guarantee or the application.&nbsp; We learn a business associate of the dad had intercepted the guarantor application and documents sent by our company to the guarantor-dad, completed them with the help of the son, signed them and faxed them back using the company fax machine.&nbsp; This was ostensibly done without the knowledge or approval of the dad.&nbsp; &nbsp;The bottom line:&nbsp; We have lost and we have spent tens of thousands of dollars losing.&nbsp;</p>
<p>But that is not where the import of this story lies.&nbsp; The import of this story lies in the common mistakes we made with the lease guarantor application.&nbsp; What didn&#8217;t we do correctly?</p>
<ul>
<li>We didn&#8217;t document when and where the potential lease guarantor had been spoken to, at what telephone number and who called who;</li>
<li>We didn&#8217;t review and keep a record of&nbsp;the lease guarantors&nbsp;government issued photo ID such as a driver&#8217;s license (<strong>after</strong> the application had been accepted) and compare the photo ID (driver&#8217;s license) signature against the signatures on the guarantor application and the residential lease guarantee; and</li>
<li>We didn&#8217;t call the lease guarantor at a personal telephone number at an unannounced time, making it impossible for someone else to intercept&nbsp;a call.</li>
</ul>
<p>Had we done these things we might still have experienced the rental scam, but the chances would have been lessened.&nbsp; Now we&nbsp;do all of these things.&nbsp;&nbsp;</p>
<p>I am pleased to report this event is still the only time a lease guarantee has gone sour for us.&nbsp; We encourage lease guarantor applications, just as we do any other rental application type.&nbsp; But we now approach them more methodically and are sure to dot our &#8220;I&#8217;s&#8221; and cross the &#8220;T&#8217;s&#8221; and to take that extra look if something is out of sorts or does not&nbsp;add up as it should.&nbsp;</p>
<p>Don&#8217;t allow your fear of a lease guarantor application to steer you away from otherwise qualified rental applications.&nbsp; But don&#8217;t let your desire to fill your rental vacancies keep you from taking the time necessary to verify that those who represent themselves over the telephone are who they purport to be.&nbsp; <strong>Taking that extra five to ten minutes can save you thousands on the other end.&nbsp; Believe me, as I speak from the best teacher available - experience!&nbsp; </strong></p>
<p style="text-align: center;"><strong>&nbsp;__________</strong></p>
<p>&nbsp;</p>
<p>Merrie Turner Lightner is a full time property owner and manager with 25 years of experience in the rental housing industry.&nbsp; She serves as vice president and CFO of Lightner Property Group.&nbsp; Ms. Lightner is an attorney and routinely provides&nbsp;expert witness and consulting services&nbsp;in areas such as standard of care, wrongful death, sever personal injury, mold, lead paint&nbsp;and habitability in residential landlord-tenant cases.&nbsp;</p>
<p>For additional information about being a landlord, property management best practices,&nbsp;and how to improve your rental property business practices, visit <a href="http://www.MyRentalUnits.com">www.MyRentalUnits.com</a> and&nbsp;<a href="http://www.myrentalunits.com/quick-registration/">register</a> for your&nbsp;complementary user account&nbsp;today.&nbsp; There is no fee, no risk, no obligation and no credit card required for registration!&nbsp;</p>
<p>&nbsp;</p>
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