ForRent.com is changing the way apartment communities are marketed. The glossy magazines of the 20th Century are rapidly becomming historical memories. You probably still see them at the grocery store, but it is questionable how effective they remain. The trend today is prospecting for future renters on social networking sites, such as YouTube.com using video, such as ForRent.com’s tool, Community Theater. Here’s what ForRent.com has to say:
The multi-family housing apartment industry is tapping into these trends to create a new and innovative way to help property managers attract clients, advertise their community and boost sales for their developments. ForRent.com’s Community TheaterTM streaming video product is a great advertising solution for property managers and owners. This professionally produced video allows consumers to view features and amenities of apartment communities nationwide. As a complement to the virtual tour, Community Theater will not only give prospective renters a glimpse into a property’s units and amenities, but the surrounding city and community that the property is located in, as well. View our Community Theater product video here.
ForRent.com enables property managers and owners to reach more apartment renters by pushing Community Theater videos to our video syndication network. Our network includes major search engines like GoogleTM and Yahoo!®, social networking sites such as MySpace®, video-sharing sites including YouTubeTM and metacafe and many more that reach hundreds of millions.
Online video raises the bar for multi-family housing professionals and property managers looking to attract potential clients. Professionals who choose to utilize online video to drive traffic to their site, have the opportunity to build their company’s brand awareness as well as raise company perception to their audience.
We can expect many positive changes in the future of online video advertising. According to an eMarketer report, video ad spend is expected to reach $775 million in 2007 from $410 million in 2006 and video online spending by marketers will increase 89% in 2007 over 2006. In addition, 66% of Americans watch online video advertisements and 46% take action on what they’ve seen. If others in the multi-family housing industry take advantage of the many opportunities that this new form of advertising can create, it will prove to be a beneficial investment.
Posted in Property Managers & Owners by gillian |
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Posted: September 24th, 2008